OnBoard Magazine - Issue XII - 2020 Season

has helped Princess develop a solid company-wide infrastructure, expanding capabilities to build aworldwide reputation firmly founded on quality, craftsmanship, and technological advancement with an unparalleled focus on efficiency to deliver remarkable value in every yacht produced. “At Princess Yachts America, our focus each day remains firmly founded in our commitment to our customers and the quality of the ownership experience with their Princess,” Carroll says. “Our aim is to maintain this relationship with each and every customer and further our understanding of their needs to continue to raise the standard of service in every aspect of our business in the future. ”This drive for superior customer attentiveness and satisfaction coupled with continued improvements in production efficiency, and keeping 80% of every build in-house has allowed Princess to introduce new and redesigned models at a pace of 3-5 each year. Each model is in production for roughly five years before being replaced and enjoys a mid-cycle refresh in that time. “Princess will set out to refresh a model midway through its life cycle. This is a company that is putting a lot of money into developing a product from scratch and then ensuring that the life cycle of the product stays consistent and is longer term,” explains Princess Yachts America Vice President and Marketing Director, James Nobel. This production cycle offers added value protection: owners always feel like they have the latest and greatest since their Princess is the newest model available for a longer period of time. “There is a lot of longevity in the product line, and the boats are designed for that,” Nobel concludes. ALWAYS EVOLVING In 2019, we experienced the highly anticipated launch of the exhilarating Princess R35, built with advanced composites and lightweight materials and a top speed exceeding 40 knots. While the world was captivated by the new R-line, Princess was already hard at work on their next collaboration with design firms Pininfarina and Olesinski: the X95. This new concept ignores traditional yacht design and space by stretching both the main deck and the flybridge further forward and aft. Antony Sheriff, Executive Chairman of Princess Yachts, explains, "The X95 breaks the mold of traditional yacht design. The unique open plan architecture and layout provides 10 percent more outdoor space and 40 percent more indoor space than a traditional motor yacht of similar exterior dimensions." In true Princess fashion, the X95 is offered with several layouts for each level, and each of those layouts can be customized further to suit the owner’s requests and intended use of the yacht. The main deck offers multiple seating configurations in the cockpit and salon, plus wet bars are available for both of those spaces. The forward section can be optioned as a main deck master stateroom with panoramic views or as a vast country kitchen with spacious dinette forward that benefits from the impressive sights outward. The flybridge features a large enclosed helm area with second salon amidships with a massive entertaining space aft and additional seating forward that can be optioned as a sunpad or even a jacuzzi. In all, based on configuration and owner preferences, the X95 features 5 staterooms and 5 heads for guests, plus optional day heads on the main deck and flybridge level and crew quarters aft the engine room. Equipped with fuel-efficient MAN V-12 engines and nearly 3,000 gallons of fuel, the X95 boasts mid-20 knot top speeds and a cruising range of over 2,000 miles. The X95 is not just a one-off design of innovation and beauty, it’s an all-new range of motoryachts in the Princess line. Hull #1 splashed in Plymouth in February of 2020 and her North America debut is slated for late 2020. From humble beginnings in 1965, to an international partnership with America’s leading production sportfish builder in 1995, to a surge of growth over the last 5 years, Princess is poised for tremendous success in the years to come. Consistency: The X95 aft deck finishes could easily be mistaken with that of the V55 or other models. Princess' design language is remarkably consistent, beautiful and desirable throughout their lineup. 27 2020 SEASON