OnBoard Magazine - Issue XVI - 2024 Season

THE GROWING BLUEWATER MARKETING TEAM IS DEDICATED TO HELPING THE SALES PROCESS In the highly competitive industry of yacht sales, the marketing prowess of a dedicated team can make all the difference. Enter the Bluewater Yacht Sales marketing team, now a group of four full-time professionals committed to navigating the intricate waters of the yacht market and leveraging a variety of platforms and tools with finesse and expertise. With a sizable marketing budget exceeding $1.5 million per year, our team orchestrates strategies to ensure the exposure and success of each listing, salesperson and the company at-large. At the helm of this operation is Marketing Director Blake Tice, coordinating efforts by both the in-house team members and a specialized external agency, with each member bringing their unique skills and professional experience to the table. From event management to digital marketing, they cover all aspects of promoting Bluewater Yacht Sales’ impressive inventory of listings and activities. COMPREHENSIVE STRATEGIES Recognizing the importance of a multifaceted approach to marketing, Bluewater

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