Yacht Sales strategically invests in a variety of traditional advertising channels, real-world events, and digital marketing efforts. The team’s primary responsibility of gaining exposure for boats on the market is accomplished through a variety of efforts including events (led by Kristen Turk) and MLS placement, social media, print ads and digital marketing (headed up by Kelsea Hall). An important pillar of this marketing mix is managing Bluewater’s presence at boat shows and tournaments, as well as planning the Bluewater Summer Cruise. These gatherings serve as crucial platforms for showcasing new boats and brokerage listings, along with demonstrating Bluewater’s brand expertise to the public. Print advertising, including magazine ads in prominent yachting publications, serves as another traditional cornerstone of the strategy, and includes ad placements with publisher’s websites, social media accounts and email marketing efforts. In today’s digital age, a robust online presence is essential for reaching a large audience and cutting through the noise. Leveraging professional photography, videos, and virtual tours, the Bluewater Yacht Sales marketing team brings the allure of each yacht to life on screens around the world. Bluewater now boasts a full-time in-house Content Manager, John Angelo,who is anexperiencedprofessional photographer, videographer and drone pilot. He is dedicated to capturing listings, new models, special events and product walk-throughs in the perfect light, before editing and formatting themformaximum effect on each digital platform. Images and videos are carefully crafted to highlight the unique features and amenities of every vessel, enticing prospective buyers, and driving online engagement. Central to Bluewater’s digital presence has always been a custom website which serves as a hub for all things Bluewater Yacht Sales, housing thousands of pages of listings,product features, andauthoritative content. The team also implements a robust email marketing program to nurture leads and maintain relationships with clients. Through personalized and targeted campaigns, relevant content and updates are delivered directly to subscribers’ inboxes, keeping them informed about new listings, upcoming events, and exclusive promotions. Social media has long been a cornerstone of Bluewater’s marketing strategy. With carefully curated campaigns across platforms like Instagram, Facebook, and YouTube, they engage with a community of passionate boaters and potential buyers. By sharing captivating content and fostering meaningful connections, they amplify Bluewater’s brand presence and drive traffic to listings. Of course, none of these efforts would be possible without a significant investment of resources. With the largest marketing budget in the region, our team has the financial backing needed to execute ambitious plans. This investment also includes pay-per-click advertising on multiple platforms, including Google and Meta (Facebook and Instagram). No expenses are spared on display advertising and enhanced listing promotions with Boats Group’s extensive inventory of websites, including boats.com and Yacht World. All of these digital marketing efforts allow for focused targeting opportunities, capturing the attention of qualified audiences. Bluewater Yacht Sales’ marketing investments stand as a testament to the company’s commitment to supporting our customers. Through careful planning, creative execution, and a substantial budget, the marketing team elevates exposure and drives traffic to new heights. As our team members continue to innovate and adapt to an ever-changing technology landscape, one thing remains certain: your listing is in good hands with the Bluewater Yacht Sales team. All Bluewater listings over $350,000 receive professional photography. Kristen Turk and Kelsea Hall: part of the growing marketing team. 19 2024 SEASON
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