Recently, at my daughter’s twelve-and-under soccer game, her team of mostly ten-year-olds was clearly out-sized by their opponents. It was an “Oh No” moment for my wife and I as we watched “big girls vs. little girls” take the field. Surprisingly, our underdogs held the match close until the end, and only lost by a goal. Packing up afterwards, I told Molly Reed that I had never been more proud of her. She then shared that before the game, the Referee had told their whole team, “great things come in small packages.” This neutral observer saw exactly what we saw, but with one small gesture inspired their performance to over-achieve against the odds. I tell this story because I’m also frequently in awe of what our relatively small Bluewater Yacht Sales team can accomplish. We are blessed with good people who consistently do great work, all in service to our exceptional customers. In comparison to Fortune 500 companies and other nation-wide businesses, we may be small, but we deliver seriously big things. However, everything is relative. Bluewater is far-and-away the largest brokerage firm in the MidAtlantic, which provides us distinct advantages to offer our customers. We have constantly reinvested in our team and honed skills that none of our Mid-Atlantic competitors can come close to providing. The capabilities and caliber of our marketing and sales efforts are unmatched, even by some of the largest brands in the industry. This isn’t due to having better tools or being smarter, it’s because our team cares deeply and works tirelessly. While overseeing daily operations from my office, it’s easy to get caught up in the many challenges and problems we must solve on a daily basis. Whether adjusting to changing market conditions, fulfilling troublesome requests, or smoothing out the complexities of modern boat manufacturing, these are difficulties that we ultimately relish to overcome. At the end of the day, the marine industry is one of the last shining examples of Americanmade, highly technical pieces of machinery that are still hand-built, one at a time. We pride ourselves in only working with the best new boat brands in the industry, who never stop pushing the envelope. Whether that’s in terms of size, performance, materials, or new technologies, Viking, Valhalla, Regulator, Everglades, Jarrett Bay, Sabre and Back Cove products never fail to impress. As complex and innovative as these boats are, there are always bugs to work out, and the Bluewater team is here to fix them for customers and do our best to ensure they never lose a day of use out on the water. Becoming a Safe Harbor affiliate has awarded our customers some new and valuable benefits. Safe Harbor Members are receiving slip priorities up and down the East Coast and are rewarded with a variety of membership perks. The fuel discount alone has saved owners tens of thousands of dollars per trip while transiting to different regions of the country, whether on an expedited delivery or extended getaway. This year’s OnBoard magazine is one of our best issues to-date and a prime example of what our team can deliver! In these pages you can read about some of the many customers and their lifelong dreams that the Bluewater team is helping to fulfill. You can also learn more about the investments into marketing, staff and world-class events that we’ve made to extend the customer experience, and ultimately give back to the communities and environmental resources that sustain our industry and lifestyles. Bottom line, no matter what challenges this Bluewater team faces, I can assure you the quality of our brands, people, and work will always be first-class. Despite whatever challenges present themselves, we’re a team that will buckle down and keep working hard to out-perform everyone’s expectations. Wyatt Lane General Manager 3 2024 SEASON
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