Preparation: Determining the market value and setting an asking price is one of the most critical decisions of marketing any listing. To successfully value and market your boat, “you need to consider a lot more than just doing a quick Google search,” advises Lusink. No one wants to let their vessel go for less than the market can bear, but you also don’t want to overestimate it by so much that it doesn’t seem serious and thus languishes on the market. Let’s face it, owning and selling a boat can be emotional and stressful. A neutral, outside perspective from someone with marketplace expertise is valuable. Another experienced set of eyes can help uncover traits about your boat you perhaps haven’t thought about—both benefits and issues that may matter more to prospective buyers than they did to you. The Bluewater team has the long-standing partnerships with boatyards, surveyors and other experts that are needed to not only confirm the specifics but identify and correct issues that can net you more money. Many Bluewater teammembers specialize in certain niches, boat types and name brands. Whether it is a production brand that we represent, past experience with a manufacturer or custom construction; our salespeople have a long track record and valuable insight into both popular and unique vessels. We can tell what is sought after right now and what the strengths and weaknesses are of your boat—information you can capitalize on before putting it on the market. Bluewater Sales Professionals 5 REASONS WE CAN MAKE YOU THE MOST IN THIS SELLER’S MARKET WHY YOU SHOULD INVEST IN A LISTING AGENT As technology advances and internet marketplaces become more popular and accessible to everyone, the temptation to list a boat yourself has probably grown over the years. The current state of the market—with demand far outstripping supply and good boats selling super fast—may also compound the urge to cash in on the frothiness. As a sales organization who has pretty much seen it all since 1968, there are many specific reasons you need a listing agent and why paying a commission is more than worth it. Bluewater Sales Manager, Baxter Lusink summarizes the value of hiring a listing agent, “The biggest thing a broker can do is save you time and effort while maximizing your monetary return.” Having a representative by your side who has your best interests in mind is important in any transaction, but there are many more rewards to reap by hiring a sales firm. We’ve broken some of these benefits down into five tenants, or drawers, available from the Bluewater Yacht Sales toolkit: Preparation, Cooperation, Presentation, Documentation and Satisfaction. 8 BLUEWATER
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