help educate you about the many facets of the transaction process, equipping you with as much knowledge as possible while maintaining reasonable expectations. Lusink says, “Our brokers could be involved with thousands of boats in their career while a boater may only go through 5-10 transactions; experience pays dividends in not making a bad decision.” Cooperation: When you engage a Bluewater Sales Professional, you’re not just securing the services of a lone wolf—you are tapping into a vibrant and invaluable network of yacht services, vendors, captains, project managers, boat builders, fellow brokers, support staff and more. This network of expert service providers can be deployed to visit, transport or fix any important issues with your boat prior to listing it on the market. If you choose to go it alone, some prospective buyers may not consider a forsale-by-owner listing right away. You’ll likely have to field a lot of direct inquiries from indecisive buyers who may not be ready to move forward, instead of having pre-qualified, serious buyers brought to you by other agents. All of our sales people act as buyers’ agents for many customers, and in most cases have buyers waiting in the wings for a range of boats meeting certain criteria. Not only can a Sales Professional tell you if your boat is sought after—he or she may already know a prospective buyer for your boat! Bluewater holds regular conference calls with the entire sales and management team. One important aspect of these calls includes brokers sharing their client’s “in-search-of” lists along with off-market potentially available units, or “pocket listings.” Lusink notes, “There is a truckload of boats that sell before we can even get pictures of them!” Bluewater has so many experts plugged into the industry and putting the pieces together behind the scenes to make deals happen fast because the current market literally has buyers waiting in line. Presentation: When it’s time to list your boat for sale, Bluewater has invested in the personnel, equipment and expert marketing support to present it in the best light. We have several in-house licensed drone pilots and equipment and expertise in creating captivating video walkthroughs. Professional photographers are available in all of our regions and ready for dispatch, for still photography, virtual tours and videos. Before these pros arrive at your boat, we can also help with staging and preparation tips to ensure your boat captures the attention of prospective buyers for a quick sale. Once the valuation, preparation andpresentationareinplace, Bluewater’s comprehensive marketing machine spins into action to ensure your listing gets seen. This includes not only our own proprietary website, MLS feeds, major publications, search engines and social media—but additional paid advertising in both print and digital mediums. Bluewater’s single largest annual investment is in the marketing of our customers’ listings. We invest heavily to help ensure that your boat has the most opportunities to be seen not just by a larger audience, but qualified, target audiences. Your boat can also be featured at major boat shows and fishing tournaments, either physically or displayed virtually on our interactive sign boards for attendees to learn more about. Our facilities in Hampton and Beaufort can even offer storage and maintenance contracts that make it easier to clean, market and maintain your boat at these locations, which are frequented by qualified buyers and make showing your boat a breeze. Bluewater Sales Professional Scott James explains, “I feel like we have the whole package, from marketing and new boat lines to boatyard outfitting and delivery, plus annual service and make-ready.
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