ATTHESHOWS&ONTHEWATER You’ll find the Bluewater sales team highly involved in all the major national and regional boat shows, big game tournaments and manufacturer VIP events up and down the East Coast. This includes hosting our own exclusive events and open houses throughout our territories as well as helping to run some of the biggest shows and tournaments on the mid-Atlantic. This goes far beyond just striking a sponsorship check—it’s about getting involved, working toward great causes and getting to know our customers—all while establishing our leadership in the industry and gaining great exposure for customers’ listings. ONYOURDEVICES The Bluewater marketing team methodically leverages the right tools at the right time to help your boat stand out in the crowd. Bluewater utilizes all major MLS systems and enrolls in additional enhancements that offer an extraordinary volume of qualified traffic to your listing. Our custom designed, industry leading web site showcases our new model products, listings, service, team and lifestyle content in an original voice that trumps the competition. Bluewater’s digital marketing tactics in search engine optimization, pay-per-click advertising and remarketing consistently generate responses far above industry averages, and an elaborate email marketing program strategically targets our proprietary and well cultivated mailing lists. And to top it all off, our social marketing operations leverage each platform’s strengths to engage both buyers and sellers on a daily basis. MARKETING EXPOSURE INTHEPRESS Bluewater advertises in yachting’s finest publications with proven returns on investment, including international magazines, regional newspapers and tournament programs. We also curate our very own original magazine, OnBoard, which showcases our customers’ stories and boating lifestyle and is one of the most authentic and professional publications of it’s kind.
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